About 1948
In summer 1948, the spotlight fell on London for a global spectacle.
That was then. This is what takes us to the next.
1948 is about what comes next for an alchemy of roadside, courtside and trackside visions.
It’s about revelling in a culture clash.
It’s about the constantly shifting space between art and athleticism.
It’s about a rhythm between mind and body.
It’s a place for progressive product.
It’s about self-improvement and enlightenment, movement and movements, and defiantly opposing the static.
1948: SPORT REDEFINED.
1948London
